Personal Branding Photography
Convey Confidence
Build Trust
You deserve to emphasize your excellence through a personalized portrait session that highlights your strengths.
Before we get into how personal branding photography is a much more powerful tool than headshots for connecting with your ideal client...
let’s define a few things:
A Brand
…is any distinctive feature like a name, term, design, or symbol that identifies goods or services.
Brand Marketing
…aims to connect emotionally with consumers, build loyalty, and ultimately drive sales and market share through activities like advertising, public relations, and content marketing.
Personal Branding
…is the act of promoting yourself as a brand by crafting a distinct identity, reputation, and online presence to showcase your skills, expertise, and personality.
(American Marketing Association)
Is a personal branding session right for you?
Can your audience recognize you in a moment?
You and I have a limited window of opportunity to capture the attention of our target audience. We need to make sure our visual marketing elements are on point, as our ideal clients make decisions based on these elements every day. In today's competitive market, it's crucial to ensure that our brand is easily recognizable and memorable to our audience, even in a brief moment.
Big companies want what you've already got.
"Big Brands" have seemingly unlimited budgets, which they use to pretend to be just like you and me. They understand that every decision to purchase or engage with a brand is an emotional one. However, in personal branding, you achieve this by simply being yourself.
Authenticity cannot be scripted but comes naturally when you are comfortable and genuinely committed to meeting your clients’ needs.
Humanizing vs Being "Flashy"
Many of us prioritize our work, products, and employees above ourselves. However, this approach can actually prevent us from achieving our goals. When small business owners and entrepreneurs invest in clearly defining their personal brand, they can establish a connection of empathy and trust with their audience. Photography can be a powerful tool to humanize and empower.
How does it work?
Your story is the foundation of your brand. It's what sets you apart and gives your business its unique flavor (you could say it is the “ingredients”). That's why I take the time to get to know you, your audience, and your goals.
With a comprehensive survey, we'll gather all the information we need to design a visual storyboard that will showcase your strengths and resonate with your target audience. Plus, with our wealth of inspiration, we can help you plan for any scenario that comes your way. Basically - I’ve got the recipe.
Our editorial-quality photographs will capture the essence of your brand and provide you with months of marketing material. Whether you're a seasoned pro or just starting out, I’m here to help you tell your story in a way that inspires and engages your audience.
I
Shine
Complete my personal brand questionnaire. This will help us plan your props, outfits, and the locations that align with your brand’s goals.
II
Share
Photoshoot day! Because the pre-planning and shot list creation make it easy, you’ll show up and share your best self. When you feel great, you look great!
III
Succeed
Make a lasting impression on your audience. A week after your photoshoot, we’ll schedule a virtual meeting to review your edited photos, allowing you to pick your favorites.
I. Core Focus
This option is crafted for clients desiring the essential images for a website, updating social media photos, or launching something new. At our strategy session, we will plan out the locations, outfits, and key images you’ll need to tell your story.
At our virtual review you’ll choose your favorite photos - giving you complete control over the final result. Optionally, if you need a few more photos, you can purchase additional images a-la-carte and as a bundle.
Your photos are given top-tier treatment with our basic retouching and enhancement services which include: lightly evening skin tone, brightening teeth and eyes, stray hair suppression, and blemish removal. More in-depth edits may be discussed at our strategy session. Hair and makeup services are not included, I can recommend who I trust.
Details:
Two-hour session at up to two locations.
Up to four outfits
Your favorite ten images
Creative Strategy Session
II. Signature Experience
This will provide you with months of material - ideal for a rebrand and clients who have robust social media campaigns. In this session we focus on the details of the products and the process. We can also incorporate additional people – your clients, team members. With access to more time, eight to ten outfits are possible in this session.
Your photos are given top-tier treatment with our basic retouching and enhancement services, which include lightly evening skin tone, brightening teeth and eyes, stray hair suppression, and blemish removal. More in-depth edits may be discussed at our strategy session. Hair and makeup services are not included, I can recommend who I trust.
Details:
Four-hour session at up to four locations.
Unlimited outfits
Your favorite 60 images
Creative Strategy Session
Need inspiration?
The best place to start is with our FREE inspo guide. Subscribe below!
✺ Frequently Asked Questions ✺
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I’ll go ahead and tackle this one head-on - you’re wrong. I’ve worked with some objectively photogenic clients. Guess what? They say it too. If every one of my clients actually looked like they FEEL taking a photo I would starve. So we address the feeling with good communication. As we plan, we identify and maximize the parts of you and your brand you love, and minimize what you don’t.
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This depends on your marketing strategy. Each personal branding option is designed to give you precisely what you need to connect with your audience. The Core Focus Session provides enough images for a simple 3-4 page website, new product launch, or other specific use. The extended version is ideal for short-term social media promotion of the above. The Signature Experience Session yields enough photos for 6-12 months if you post 1-2 times weekly.
